Ice Cream Packaging
& Launch Materials
We are actively working on the fourth round of this highly successful collaboration project between San Francisco's own Humphry Slocombe, Top Chef Season 12 finalist Melissa King, and Whole Foods Market.
Each of the three launches have included flavor brainstorming with the larger group, research, pint design concept and presentation, and build-out of materials from a tactic list intended to promote the new flavor in stores and online.
Pint design, posters, templates, freezer case clings, small promotional materials, flyers, postcards, coupons and more.
Art Direction: Tricia Wong
Copywriting: Chad Lott