SF Beer Week 2015
San Francisco, CA - Fort Mason Center

The concept for the gala activation space was 'Craft Invaders.' It was an 8-bit adventure, with 3-foot game props (like Mad Hops and Solo Cup) throughout and ready to snap a selfie with. The backdrop to the gaming console featured tongue-in-cheek spot illustrations that played on beer, gaming and food. 

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Project Assets
Large wall backdrops, props, menus, tees, floorstands, posters, flyers and more.

Art Direction: Tricia Wong

Copywriting: Chad Lott