SF Beer Week 2015
San Francisco, CA - Fort Mason Center
The concept for the gala activation space was 'Craft Invaders.' It was an 8-bit adventure, with 3-foot game props (like Mad Hops and Solo Cup) throughout and ready to snap a selfie with. The backdrop to the gaming console featured tongue-in-cheek spot illustrations that played on beer, gaming and food.
Large wall backdrops, props, menus, tees, floorstands, posters, flyers and more.
Art Direction: Tricia Wong
Copywriting: Chad Lott